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"Diversity strengthens – soccer unites" – SLC Management at the first BFV Integration Congress
At the BFV Integration Congress 2025 on the adidas campus in Herzogenaurach, SLC Managing Director Maximilian Madeja presented selected findings from the latest SLC survey of Bavarian amateur clubs on the topic of "Integration in everyday club life."
Mehr...DFB initiative "Year of School" confirmed by recent SLC survey
A clear majority of 93 to 98 percent of the 3,950 people surveyed—including students, teachers, parents, coaches, and officials from soccer clubs—are in favor of a stronger initiative to promote sports and exercise in schools. The latest survey conducted as part of the Amateur Football Barometer confirms that the German Football Association (DFB) is addressing a key social issue with its "Year of School" campaign. The survey conducted by SLC Management on behalf of the DFB clearly shows that school and soccer go hand in hand.
Mehr...Exclusive SLC survey in the stadium world shows: Fan payment is changing
The payment behavior of sports fans has changed fundamentally in 2025, reaching a historic turning point: for the first time, EC/debit cards are the preferred payment method when visiting stadiums and arenas. This replaces cash, which has long been the dominant form of payment, and marks a new standard in fans' payment behavior. nbsp;The results are based on an extensive survey conducted by SLC Management, Stadionwelt's data intelligence partner, in September 2025. A total of 11,104 fans and regular stadium/arena visitors were asked about their everyday payment habits and those when visiting stadiums/arenas – with participants from Germany's four largest professional leagues.
Mehr...SLC studies prove the enormous regional economic impact of top-class sport for the city and region of Regensburg
Regensburg is home to three clubs that play in the top three national leagues in their respective sports. The SLC report now proves in black and white that these clubs are not only an important soft location factor, but also an economic factor. SSV Jahn Regensburg (third division soccer), Eisbären Regensburg (second division ice hockey), and Guggenberger Legionäre (first division baseball) generate a regional economic effect for the city of Regensburg and the surrounding area amounting to €69 million per season.
Mehr...FC Bayern Munich crowned "Fan Champions" for the eleventh time – Bundesliga Barometer presented at the Allianz Arena
FC Bayern Munich not only won the German championship in the 2024/25 season, but also secured first place in the Bundesliga Barometer, published by SPORT BILD and supported by RYZR AG. The Bundesliga Barometer, developed by SLC Managing Director Prof. Dr. Alfons Madeja, is the "voice of the fans" and is considered the oldest and largest customer satisfaction analysis in German soccer. On the occasion of Bayern's home game against SV Werder Bremen (ranked 16th in the Barometer) last Friday evening, the Bundesliga Barometer Cup was presented on the pitch at the Allianz Arena.
Mehr..."A piece of identification with and for Duisburg" - SLC study shows: MSV Duisburg generates €30.5 million for the city
Clubs—whether amateur or professional—have a far-reaching impact on their location and region. These effects are now also available to MSV Duisburg in black and white: according to a study commissioned by Duisburg City Marketing and conducted by SLC Management, the club generated a total effect of around €30.5 million for the city of Duisburg last season, despite playing in the Regionalliga. For the 3rd league, to which MSV has been promoted, this figure rises to over €55 million. Should the club succeed in gaining promotion to the 2nd Bundesliga, this figure will rise to more than €100 million.
Mehr...Bavarian soccer says "yes" to the Olympics in Munich – SLC provides the database
A clear picture of the mood among the clubs: with 91.6%, the Bavarian soccer community is clearly in favor of Munich bidding for the Olympic Games. This is the result of a representative online survey conducted by SLC Management on behalf of the Bavarian Football Association (BFV).
Mehr...SLC Management analyses the media impact of the football AI revolution CUJU - advertising value of over € 13 million
SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.
Mehr..."Unused revenue potential in catering" - Stadionwelt publishes exclusive league comparison by SLC on stadium/arena catering
Whether it's football, handball, basketball or ice hockey - the live experience in the stadium or arena is not just about the sporting action, but also about a variety of other factors. In addition to the atmosphere, safety and infrastructure, catering plays an important role in the fans' perception. Due to the enormous importance of catering, SLC Management conducted a survey among fans and customers of clubs from the German Basketball League (BBL), German Football League (DFL), German Ice Hockey League (DEL) and German Handball League (HBL) regarding their satisfaction with their club's catering services, which has now been published in the trade magazine Stadionwelt.
Mehr...SLC study shows record value: FC Bayern Munich generates €4.5 billion annually for city and state
The study by SLC Management impressively demonstrates the perceived importance of FC Bayern Munich for its home region based on various criteria. In total, FC Bayern Munich generated regional economic effects for the city of Munich and the Free State of Bavaria totalling around €4.5 billion per season with Bundesliga and Champions League participation. The data also reflects the fact that FC Bayern Munich is a Bavarian brand that operates and is present worldwide. The club's influence is therefore not limited to the region or the country, but has a global impact.
Mehr...The ESB Marketing Network is the first congress organiser to receive the "Certified Service Quality - Event" certificate
The sports business congress "SPORT MARKE MEDIEN 2024", organised by the ESB Marketing Network, was awarded the globally unique "Tested Service Quality - Event/Congress" certificate by SLC Management in cooperation with SGS INSTITUT FRESENIUS. This award, which was presented at the "Sport & Marke" congress in Vienna, emphasises the congress's high level of customer satisfaction and service quality.
Mehr...Sportplatzwelt LIVE Congress // Round-up on the SLC presentation "The perfect match plan"
As the presenting partner of Sportplatzwelt LIVE, SLC Management once again gave the opening presentation entitled "The perfect match plan: Data & Best Practices as Key Players for Successful Club Management". From the financing of sports facilities and service quality certifications to digitalisation and sponsorship to member and employee surveys - the speakers took the congress participants on a journey through modern, fact-based club management, highlighting valuable opportunities.
Mehr..."It's essential to learn from each other" - SLC Managing Director Maximilian Madeja in an interview with Sportplatzwelt
In the run-up to the Sportplatzwelt LIVE Congress presented by SLC Mangement on 13 May 2025 at the RheinEnergieSTADION in Cologne Maximilian Madeja, Managing Director of SLC Management, talks in an interview about the biggest challenges currently facing sports clubs, possible solutions and the key players in successful club management.
Mehr...New standards in the new SAP Garden: Unzer receives certificate for service quality in payment
The payment service provider Unzer has been awarded the globally unique "Tested Service Quality - Sport | Focus: Payment" certificate by SLC Management in collaboration with SGS INSTITUT FRESENIUS. This award, which was presented on the sidelines of an EHC Red Bull Munich game at the SAP Garden, recognises the excellent implementation and service quality in the area of "Payment", which makes the payment process for fans at the SAP Garden in Munich smooth, fast and easy to understand.
Mehr...SLC study shows: SG Dynamo Dresden generates 86 million euros annually for the city and region of Dresden
It has long been proven that a top-class football club is an immense economic factor for the city and region. SG Dynamo Dresden now has this value in black and white. According to the latest study by SLC Management, the third division club has an annual regional economic impact of at least 86 million euros for the city and region of Dresden. Should the Saxons succeed in being promoted to the second division, this figure will rise to over 120 million euros.
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