CURRENT AFFAIRS & CASES
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In this overview we keep you informed about our current projects, activities and more.
"Diversity strengthens – soccer unites" – SLC Management at the first BFV Integration Congress
At the BFV Integration Congress 2025 on the adidas campus in Herzogenaurach, SLC Managing Director Maximilian Madeja presented selected findings from the latest SLC survey of Bavarian amateur clubs on the topic of "Integration in everyday club life."
Mehr...DFB initiative "Year of School" confirmed by recent SLC survey
A clear majority of 93 to 98 percent of the 3,950 people surveyed—including students, teachers, parents, coaches, and officials from soccer clubs—are in favor of a stronger initiative to promote sports and exercise in schools. The latest survey conducted as part of the Amateur Football Barometer confirms that the German Football Association (DFB) is addressing a key social issue with its "Year of School" campaign. The survey conducted by SLC Management on behalf of the DFB clearly shows that school and soccer go hand in hand.
Mehr..."Year of the Referees" - SLC Management provides groundbreaking data to the DFB through the amateur soccer barometer
The world's largest sports association (7 million members) - the German Football Association DFB - has now officially made 2023 the "Year of the Referee". SLC Management provided the DFB with groundbreaking data and interesting basics on this topic through the referee survey as part of the amateur soccer barometer.
Mehr...#INSTANTINSIGHTS - Sponsorship Check: Sponsorship Models and Industry Analysis from the Fan Perspective
Since the beginning of sponsorship, the motivation for companies that opt for this type of marketing has been sales. On the way to said goal, however, there are different approaches and strategies, which are also accepted differently by the fans. Since fans are usually the main target group of sponsors, the view and acceptance of fans is of high importance for the success of a sponsorship engagement. Therefore, SLC surveyed the fans of the German Football League "Bundesliga" on this topic. (n=5,218)
Mehr...STUDY: Fan Return to Stadiums - On the Way to Normality?
Slowly but surely, Bundesliga stadiums are filling up again. After a long period of ghost games, followed by a cautious, gradual return of fans to the stadium, capacity is now being increased again immensely in many places, or capacity restrictions are even being lifted completely. Uniform admission regulations? Not a chance! That's why SLC Management initiated and designed a study right at the start of the pandemic to examine fan attitudes on the subject of a safe return to stadiums. After all, fans are the ultimate target group of concepts under discussion, are affected by measures and are essential for the potential utilization of permitted capacities.
Mehr...Stadium visit under COVID conditions: Continuous study
A return of fans and spectators to soccer stadiums and, in particular, the conditions associated with it are the subject of repeated and heated discussions. Together with its data intelligence partner Stadionwelt, SLC Management has investigated the attitude of fans towards this topic. After all, they are the ultimate target group of discussed concepts, affected by measures and essential for a potential exhaustion of permitted capacities.
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