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Exclusive SLC survey in the stadium world shows: Fan payment is changing
The payment behavior of sports fans has changed fundamentally in 2025, reaching a historic turning point: for the first time, EC/debit cards are the preferred payment method when visiting stadiums and arenas. This replaces cash, which has long been the dominant form of payment, and marks a new standard in fans' payment behavior. nbsp;The results are based on an extensive survey conducted by SLC Management, Stadionwelt's data intelligence partner, in September 2025. A total of 11,104 fans and regular stadium/arena visitors were asked about their everyday payment habits and those when visiting stadiums/arenas – with participants from Germany's four largest professional leagues.
Mehr...New standards in the new SAP Garden: Unzer receives certificate for service quality in payment
The payment service provider Unzer has been awarded the globally unique "Tested Service Quality - Sport | Focus: Payment" certificate by SLC Management in collaboration with SGS INSTITUT FRESENIUS. This award, which was presented on the sidelines of an EHC Red Bull Munich game at the SAP Garden, recognises the excellent implementation and service quality in the area of "Payment", which makes the payment process for fans at the SAP Garden in Munich smooth, fast and easy to understand.
Mehr..."How soccer fans pay" - Stadionwelt publishes exclusive survey by SLC on payment in the stadium
With technological progress, cashless payment has increased significantly. A survey by SLC Management, published in the trade magazine Stadionwelt, shows that more and more soccer fans prefer digital payment methods. While 47.5% of fans still preferred cash in 2020, this figure had fallen to 38.3% by 2024. The EC card is now the most popular payment method for everyday purchases. Payments by smartphone or smartwatch in particular have become more popular and are viewed more positively by fans than four years ago.
Mehr...Cash or card? - The views of Germany's four major sports leagues - Exclusive SLC survey on payment in stadiums/arenas
Which payment methods do visitors to stadiums and arenas prefer? How satisfied are they with the options on offer? And how much do fans spend on average when attending a home game? SLC Management, together with Stadionwelt as part of the data intelligence partnership, got to the bottom of these questions.
